Nature et découvertes
For the summer of 2015, Nature & Découvertes has chosen the theme “American Far West” for a capsule collection targeting Father’s Day. This theme is consistent with brand values that encourage exploration.
Issue A men’s collection, with the theme adapted to travel accessories, bandanas and a range of camping mugs.
Proposal To illustrate this theme, we recommend fine materials, distressed leather, wood with a matte patina, earth, ochre and kaki tones that blend into the landscape, and vintage graphics inspired by North American graphic culture.