Distributor of organic cosmetics in Paris, Mademoiselle bio distinguishes itself with a selection of exclusive brands, as well as with qualities of proximity and conviviality.
Global mission: brand analysis, brandbook, global graphic design, packaging, stores identity.
Issue Imagining the first store for this new brand, that only existed on the net, adapting this concept on the 8 stores that rapidly sprouted. Recently, designing the packaging of a body cosmetic line Mademoiselle bio, created around the brand’s values.
Proposal Use the pink-magenta colour of the logotype to catch the eye in stores, enhanced by a grey that asserts its quality, presenting the products in white immaculate cases to convey a message of quality, incorporating fresh plants in the brand environment.