Le Cèdre Rouge
Le Cèdre Rouge merged with Le Prince Jardinier to create the brand Le Cèdre Rouge du Prince Jardinier, refined specialist in garden furniture and accessories. Global mission: analysis of the brand, brandbook development, creation of the new visual identity, packaging, creation of the graphic style and store identity.
Issue Merge two brands specialised In garden furniture and accessories into one, adapted to the needs of new clients: those who imagine gardens and those who tend them.
Proposal A logotype both earthy and princely, stores organised around spaces designed like gardeners’ huts, tool sheds, bird tree houses... With the collaboration of Bertrand Stoll, D.P.L.G architect.