Le Carré des Simples
Le Carré des Simples is a contemporary herbalist’s shop, halfway between the traditional herbalist shops and tea houses. Complete mission: development of brandbook, creation of visual identity and graphic charter, packaging and store identity.
Issue Revamp the herbalist’s outdated image to inscribe it in the trend of contemporary tea houses; offer a multiple brand identity, at the crossroads between its medieval inspiration and a thrust for modernity.
Proposition A pale green store from floor to ceiling, to make us feel the freshness of the plant; a hybrid visual identity, inspired by a botanical illustration found in a medieval book of magic spells. Stores Axel André, D.P.L.G architect, Photos corporate © Christian Poncelet.